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SEO That Delivers Leads

By Chris Hunter

The first thing we need to discuss in regards to optimizing your website with is "intelligent keyword research". what that means is "what are people typing into Google when they search my category?" There are several great tools out there to find out including Google Adwords Keyword Tool. When you have found out what the keywords are, we need to pick the ones that we think we can rank high for and that are also the best match for what we do. Because if they're not a good match, they will not convert into sales. So you need to get specific about what you want.

The next important phase of quality SEO is deciding whether to use local qualifiers or not. Does your website have what it takes to rank globally? Is it a large site with many pages filled with quality content? Are you ready to implement a true link building strategy? Do you have a tons of time and a healthy budget to accomplish these goals? If not, considering "local qualifiers" might be a good idea. An example of this would be a Charleston, SC CPA firm deciding whether they could rank globally for "cpa", statewide for "South Carolina CPA" or locally for "Charleston CPA". Remember, 91% of all clicks go to page 1 so if we can't make it there, why bother?

Organic SEO is somewhat dependant on well written, keyword rich content, so, don't be afraid to use your keywords in your copy. However, most algorithms don't like to see keyword cramming, so don't overdo it. Stick to around 5% density and you should be fine. Only 10 keywords per 200 written words. It is very important that your copy reads as well to humans as it does to Google's spiders. One rule to remember is "if you wouldn't say it, don't write it".

Now begins the link building. The fun stuff. It cannot be overstated how important good quaility backlinks are to your site ranking well. In a lot of cases, the amount of links into a site is the reason it ranks better than another. Search engines see links to your website as a good sign that you're site is trusted and used. So, how do you get them? You can write an article like this one and submit it to several article directories, sign up to the hundreds of directories available in most categories, pay for them with high pr sites, start a well written blog, utilize all social media, and take advantage of easy free link opportunities with sites like Yahoo answers, craigslist, squidoo, and wikipedia.

Let's see if you are ready to ask the right questions of the SEO companies you interview. Now that you have written quality keyword rich content based on research that told you what was being typed into search engines like Google, you decided to dominate local search instead of global, and you have been builing quality links into your site daily, you are ready to hit page 1! Once you do hit page one, your traffic will increase significantly, more leads will come in, and you will make more money! Remember to pay close attention to your analytics and traffic patterns and make adjustments to keywords as needed. Have fun on page one!

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