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What can a Lead Generation Website do to improve my Business?

By Mike Jerome

A lead generation website is built to encourage folks to make investigations or opt-in to receive more info about your products or opportunity.

Consideration should be given to the program you use to generate emails when building a lead generation website.

Leads Generation Websites use Autoresponders

AWeber is a good choice for setting up an e-mail system but there are many other fantastic corporations which will handle your e-mails these systems are designed to send out a sequence of emails to anyone who signs up on your site. Most auto-responder systems employ a double opt-in process that may keep you in conformance with the Can Spam Act. When prospects are asked to approve their opt-in requests, unfortunately many don't.

E-mails should be written in a way that provide interesting and helpful information and not just be a sales pitch. Consider the emails you get. How long do you stay on a list that bombards you daily with sales messages and not very much else?

Take into consideration the data you're going to request in your opt-in box. Folks are wary of giving out too much info at first, at least get the subscriber's first name and their e-mail address naturally, and you might add a field to discover exactly what they are interested in. As an example you may have a drop-down box that lists the products on your site, you may then build lists and send applicable information about the product the subscriber has an interest in. So if you've a dozen different products you might build a dozen different lists, each one aimed at each categorical product.

Pay plenty of attention when writing your emails, whenever you set up a collection of mails in your autoresponder system, they ought to be checked and double checked. Typos imply that you're slovenly and many of us won't read an email that is 3 feet long. Your email should be precise and applicable and drafted in short paragraphs with masses of white space.

It won't take long for you to build a respectable list at which point you can send out a once a month newsletter through your auto responder system letting subscribers know about the latest stories in the bizz or about new products or services that you are offering.

Always address your subscriber by his or her first name many make the gaffe of not filling in that field and consequently subscribers are addressed as "dear subscriber" which is not awfully personal - you should always compose an email as if you are writing to a friend and never use direct commands like "buy this" or "you must get this". The most highly efficient method to get a sale is to help somebody with their issues by giving them useful information, and offering something free like an ebook is always welcomed.

Everything that you send to your customer should have value , and be relevant. If all of a sudden your unsubscribe list goes off the charts then that's fair alert that you've done anything wrong, although you'll always have a certain number of unsubscribers.

Your lead generation website is only a platform for your e-mail and autoresponder system. But you won't be in a position to generate leads without an auto-responder. Take some time to make yourself familiar with the system you select and experiment to see what's best for you. Don't send out a sales spiel to your subscribers too often. Be useful. Find out how to build relationships. Offer value and inspire collaboration and feedback.

The wonderful thing about an effective auto responder system is that it never sleeps!

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