Implementing a poor blog design
WHAT’S THE MISTAKE
You’re focusing 100% on content and ignoring valuable design elements of your blog that can act as powerful boosters of traffic and leads for your business.
WHY IS HURTS
Yes, as an inbound marketer, your blog content has to be amazing. However, a bad blog design can hamper even the best content. Think about it this way: would you buy an expensive...
Blogging : 15 business blogging mistakes ( Part 7)
Neglecting to optimize for search
WHAT’S THE MISTAKE
You’re not actively doing anything to take advantage of your blog’s power to help you get found in search engines.
WHY IS HURTS
As we hinted in Marketing Mistake 1 (Not Integrating Your Blog With Your Main Website), one of the greatest benefits of business blogging relates to search engine optimization. If you’re not consciously...
Blogging : 15 business blogging mistakes ( Part 6)
Failing to encourage engagement
WHAT’S THE MISTAKE
Your blog is a one-way platform for your ideas, offering no way for your readers to engage in conversations, interact, and provide feedback or insightful commentary.
WHY IS HURTS
Just as you tend to hate the guy at a cocktail party who talks about only himself without letting you get a word in, no one likes a blog that suffocates...
Blogging : 15 business blogging mistakes ( Part 5)
Offering no content
WHAT’S THE MISTAKE
Your blog is a monotonous stream of the same type of content, offering no variety and boring your readers to death.
WHY IS HURTS
While people crave consistency in focus on blogs, you also need to keep them interested through the range of information you present. The most engaging blogs offer content to their readers in many ways. People like to...
Blogging : 15 business blogging mistakes ( Part 4)
Publishing off-topic content
WHAT’S THE MISTAKE
Your blog is unorganized, all over the place, and lacks a concrete, unified theme.
WHY IS HURTS
Without a clearly defined purpose and focus, your blog will suffer. If you’re expecting to generate a community of subscribers, readers, and fans that you’re hoping to someday nurture into paying customers, you need to give them a reason...
Blogging : 15 business blogging mistakes ( Part 3)
PUBLISHING infrequently / inconsistently
Examples of thought leadership content
Industry/market data.
Industry best practices.
Reports based on industry research.
Content that educates.
Thought-provoking content.
Industry (not product-focused) case studies.
Industry-related news topics and takeaways.
WHAT’S THE MISTAKE
You have a blog, but you don’t publish posts on a regular basis, and when...
Blogging : 15 business blogging mistakes ( Part 2)
PUBLISHING TOO MUCH PRODUCT-CENTRIC CONTENT
Google has programming interfaces to support an automatic transfer of your blog, but they have their quirks. One does not let you migrate comments (an important part of any blog) and the other doesn’t let you move more than a few dozen articles – period. There areways to keep your search rankings when you switch, but you will probably need the help...
Blogging : 15 business blogging mistakes ( Part 1)
Not integrating your blog with your website
Your blog is published on its own domain, separate from your company’s main website. Even worse: Your blog is published on a free blogging platform’s domain such as Blogger.com, WordPress.com, or TypePad.com. Eeek!
A - WHY IT HURTS
Not integrating your business blog with your company’s main website...
Blogging for Informal Learning: Analyzing Bloggers’ Perceptions Using Learning Perspective (Part 2)
Processes of Adult Informal Learning
Adult informal learning, either self-directed or incidental, follows different processes with different outcomes. No single theory of learning comprehensibly explains these various learning processes. Many learning theories have contributed to this discussion and offered unique and valuable perspectives on the process of adult learning (Mitchell & Livingstone,...
Blogging for Informal Learning: Analyzing Bloggers’ Perceptions Using Learning Perspective (Part 1)
This study intends to explore blogs as a meaningful environment for informal adult learning. A blog, an individually maintained web page, has been a social phenomenon for the last decade (Boyd & Ellison, 2007). As the latest development in web-based technology, the functions of blogs vary. They can be online personal journals (Wang & Hsua 2008), Web-based media facilitating communication and interaction...
Corporate Affiliate Programs (CAP)
Designing the Program to meet the desired needs of the Corporation
These programs can be promoted as ‘employee engagement’ programs. They can be a ‘rewards’ program to encourage employee continuous learning, increased sales, or any other positive performance an organization wants to foster- “what you measure is what you get”. In CAP, membership is listed in the corporate name and it is set up (customized)...