Link Building is the corner stone of any online marketing campaign. There's no way for you to launch a successful website and not have some kind of linking campaign. That is like buying a car with plans to drive across the country and the auto has no wheels and no motor. You may have the most educational website in the world but if no one knows about it - it is pointless. It is my goal to breakdown backlinking in plain to understand English in this article. Make sure to read this entire article and immediately apply what you have learned.
What Are Backlinks
A backlink is equivalent to a vote for your website. The more votes you have got the more popular your website becomes. In return the search engines will reward you by increasing your search engine listings. But wait? There's a twist! All back-links are not created equal. It did not take search engines long to realise that one or two sneaky marketers were trying to game the system by spamming sites to gain monolithic backlinks.
Rules had to be put in place. Google developed a page ranking system known as PR. This will range all the way from 0 to 10. The higher your PR rating the more link juice links on that specific page has. When you place a link on a high PR page to your page that link juice is past on to your site and gives that page more authority in the eyes of the search engines. Wait? There's more! Sites like .gov, .org, and .edu are given more credibility than other types of domain extensions.
How To Get Backlinks
Getting back-links isn't a hard task, it is however an extremely time consuming task. As a marketing strategist I highly recommend that business owners outsource this task to the ones that are qualified to do it properly. As a businessman your job is to work on your business not in your business - right?
It is commonly suggested that you start your backlink building efforts by posting to the various social networks. Next I would recommend that you mix in some blog comments, for variety. You can perform a search for forums in your niche market and begin posting one or two replies without sounding spammy or making your aspirations clear.
Link Building Services
Finding a link building service isn't the problem - however finding one that knows what they are doing is a whole different story. I see sites charging over a dollar per link, and that is one of the lower offers that I've found. There are more firms who charge a ridiculous amount of cash for the same service. I am talking about several hundred dollars for regular backlink. I could even see paying serious money for a .gov, .org, or .edu back-links. At least with that strategy you could not go wrong.
Well, so far I have told you how to build your own backlinks, and I have given some powerful recommendations on why you should out source your backlink building efforts to the experts.
What Are Backlinks
A backlink is equivalent to a vote for your website. The more votes you have got the more popular your website becomes. In return the search engines will reward you by increasing your search engine listings. But wait? There's a twist! All back-links are not created equal. It did not take search engines long to realise that one or two sneaky marketers were trying to game the system by spamming sites to gain monolithic backlinks.
Rules had to be put in place. Google developed a page ranking system known as PR. This will range all the way from 0 to 10. The higher your PR rating the more link juice links on that specific page has. When you place a link on a high PR page to your page that link juice is past on to your site and gives that page more authority in the eyes of the search engines. Wait? There's more! Sites like .gov, .org, and .edu are given more credibility than other types of domain extensions.
How To Get Backlinks
Getting back-links isn't a hard task, it is however an extremely time consuming task. As a marketing strategist I highly recommend that business owners outsource this task to the ones that are qualified to do it properly. As a businessman your job is to work on your business not in your business - right?
It is commonly suggested that you start your backlink building efforts by posting to the various social networks. Next I would recommend that you mix in some blog comments, for variety. You can perform a search for forums in your niche market and begin posting one or two replies without sounding spammy or making your aspirations clear.
Link Building Services
Finding a link building service isn't the problem - however finding one that knows what they are doing is a whole different story. I see sites charging over a dollar per link, and that is one of the lower offers that I've found. There are more firms who charge a ridiculous amount of cash for the same service. I am talking about several hundred dollars for regular backlink. I could even see paying serious money for a .gov, .org, or .edu back-links. At least with that strategy you could not go wrong.
Well, so far I have told you how to build your own backlinks, and I have given some powerful recommendations on why you should out source your backlink building efforts to the experts.
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